Please Submit Proposals for a baseline survey following the Terms of Reference below;-

Please send your proposal to procurement@aflinstitute.net


Africa Leadership Institute (AFLI) is an independent, non-partisan, Pan-African
NGO and public policy think-tank that also implements socio-economic
development initiatives particularly among peripheral and cross border
communities. Since 2003, AFLI has devoted efforts to the well-being of people
of Africa through research, policy options, mentoring young leaders, promoting
accountability through leaders, monitoring as well as through life-changing
interventions in peace, security and health.

1. Job title:  Communication & Media Relations Officer
 Head of Civic Engagements

The Communication & Media Officer (CMO) will support AFLI activities in the
areas of producing and ensuring the quality of written communication materials
as well as facilitating the process of producing high quality reports,
strategic planning materials, public outreach materials, policy briefs, meeting
notes and other documents. The CMO will also play a key role in facilitating
communication and dialogue on AFLI project activities both internally across
AFLI office operating units and with external stakeholders. The CMO will also
contribute to AFLI programme activity planning, design and reporting processes.

· Implement AFLI’s
Communication Strategy in consultation with senior management team, staff and
· Provide support to the
AFLI leadership team by effectively communicating organisational goals,
achievements and information through mass media channels, including social
· Develop, implement and
evaluate AFLI’s social media strategy, including maintaining the institution’s
presence on platforms, such as Facebook, YouTube, Instagram, LinkedIn, Twitter,
· Manage, maintain and
constantly update AFLI website to effectively communicate the brand identity
and the organisation’s mission and vision.
· Support AFLI in the
writing, production and editing of key written documents, including formal
reports, briefing memos, public outreach materials, success stories related to
project activities and accomplishments, fact sheets, Power Point presentations,
policy briefs and high-level meeting summaries.
· Develop and maintain
relationships with accredited journalists and media outlets in Uganda and
beyond the borders.
· Monitor media content on
a continuous basis and advise on coverage opportunities
for AFLI.
· Develop media pitches and
seek proactive coverage opportunities in consultation
with AFLI senior management.
· Write and distribute
media releases on relevant subjects and activities to advance
AFLI’s strategic agenda.
· Lead the production of
AFLI’s communication collateral, including an e-newsletter,
parliamentary performance scorecard bulletins, brochures, banners and other
promotional materials.
· Produce a brand style
book and operationalise it among internal and external
stakeholders. Customise all branding materials to align with the corporate
guidelines; monitor compliance.
· Lead the development and
delivery of communication strategies for events, forums
and policy submissions.

Qualifications & Competencies:
· A bachelors and Masters
in an associated field, such as Public Relations, Journalism,
Mass Communication or a related field from a credible institution.
· At least 4 years’
experience in charge of communications in a NGO, Government or
media organisation.
· Previous experience in
media relations and a proven track record in social media
communication and engagement media coverage.
· Experience in online
communications including: developing and implementing online
strategies, social media pages and maintaining websites.
· Demonstrated ability to
work independently and flexibility to work with a team.
· Demonstrated ability to
organise work, manage time, determine priorities and meet
strict deadlines.
· High level of integrity,
commitment and ability to uphold confidentiality
· Ability to tolerate
cultural and religious diversity in the work place
· Demonstrated ability to
listen to and support programme staff and partners, and to
work with communities in a sensitive and participatory manner.
· Ability and willingness
to travel within Uganda.
· Excellent communications,
presentation and writing skills
· A team player who is
willing to work with others


Submit your
applications with scanned copies of your qualifications, CV and three (3)
referees to the Head of Quality Assurance and Human Resource at:

Canvassing and lobbying candidates will be disqualified.

Only short
listed candidates will be contacted.

NB: Deadline is 24th July 2020.